Thom Craver, SEO Manager, TopRank Online Marketing

  • Thom is the Senior Technical SEO Manager at TopRank Online Marketing, specializing in Internet marketing consulting, training, and implementation services.

    With nearly 20 years in HTML and Web experience, very few people have the unique perspectives on making the Web work for business than Thom. He has been using  hypertext  since 1992 and has written HTML since 1993. He has systems administration skills in UNIX/Linux servers, including various Web servers, email and DNS. Because of this, he knows the best ways of optimizing Web servers for speed and can also devise low-cost business solutions for integrating internal and outsourced Web, email and internal file services. His programming  skills include several computer languages, with an emphasis on PHP, the language by which many Web services run.  He is a noted search engine optimization expert and a self-proclaimed “marketing guy in a geek’s body.”

    Prior to joining TopRank, Thom was a Web Specialist at Rochester Institute of Technology. There, he was in charge of all Web and social presences for the Saunders College of Business, led analytics efforts for the University’s mobile web and app initiative, served as an adjunct professor for Saunders College and tutor for National Technical Institute for the Deaf.

    In 1997, Thom founded and operated the Web site development and marketing firm, New York Web Works and led the firm for eight years until leading a merger with Corporate Communications, Inc. After the transition, he led Corporate Communications’ initiatives for clients in the areas of search-engine marketing, encompassing organic search engine optimization (SEO), pay-per-click (PPC), and site performance monitoring.

    A serial entrepreneur, Thom ran and operated Crocodile Rock Entertainment, Inc. for eight years. More than a music service, Thom brought a new style of corporate team building by offering a fun and unique game show-style trivia game. Within months, a branded image was built where people were asking about that “song name DJ company with the lizard.” No one said brand recognition has to be precise.

    A ghost writer of over 14 computer software instructional manuals published by Rochester-based Technical Learning Resources, Computer Confidence Incorporated and California-based SVI Training Products, Thom is currently developing a solo titile on search engine marketing, which will be on shelves by the end of the year.

    Additionally Thom writes for (SEO and technical news and a monthly Web Analytics column) and ComputerLink Magazine (Gadgets and Reviews).


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